The Fudge Factory, Inc. is an Artist Sponsor this year, co=sponsoring The Freight Hoppers' performance. This is a family-owned, second generation confectionery established in 1982, with Tony Owens taking ownership of his family's company in December of 2008. The Fudge Factory currently has one retail store on the Historic Public Square in Dahlonega, where the store's confectioners make a large variety of fudge, along with other handmade Southern confections and hand-dipped chocolates. In November of 2007, the company launched launched its online shopping cart and continue to develop its online presence. In addition to retail and online sales, The Fudge Factory has diversified to include a wedding and event division, as well as a corporate gift line focusing on customized packaging to fit the branding of clients.